On 28th May 2024 Cheerful Music officially announced global publishing deal (excluding Mainland China) with Universal Music Publishing China (UMP China), a division of Universal Music Publishing Group (UMPG). As a leading creator of hit songs in China, Cheerful Music catalog boasts major hits including “XIAO CHENG XIA TIAN” – which amassed more than 50 billion views, “TA SHAN HE,” and “BAN SHENG XUE”, each claiming the top spots on China's leading streaming services.
You can check out recent articles and publications online about the recent partnership on Music Week, Music Business Worldwide and Global Times:
Music Business Worldwide: https://www.musicbusinessworldwide.com/universal-music-publishing-inks-exclusive-worldwide-publishing-deal-with-chinas-cheerful-music1/
Global Times: https://www.globaltimes.cn/page/202405/1313204.shtml