FOUNDER
Snow Jiang
CEO of Cheerful Music and acclaimed Chinese singer in her own right, she has won numerous awards, subsequently founding the label in 2018. Whilst based primarily in China, Snow Jiang has traveled to over 30 countries and as a result appreciates the difference in cultures between countries and aims to transfer this understanding into Cheerful Music's diverse roster of artists.
​
DIRECTOR
Linling Wu
Graduated from Newcastle University and gained a master's degree in Business Management, Linling Wu started in Cheerful Music's marketing team in China.
LABEL MANAGER
Lewis Cleaver
Having set up his own artist management agency in 2019 and subsequently taking up a role at Sony Music UK in 2022, Lewis arrived at Cheerful UK in January 2024 with a vision to build and grow the London office and expand into the western markets.
A&R MANAGER
Sergio Veloz
Having acquired studio specialist training at Metropolis Studios and assuming the role of Studio Manager at ACM, Sergio transitioned into the world of A&R as an agent for the Next Play Music Agency. Sergio brings his expertise to Cheerful Music as the new A&R Manager, dedicated to discovering the finest talent in the industry.
